Walmart billboard with the message ‘No trespassing’ along Highway 50 in Michigan is showing off its latest highway sign with the slogan “No Treading on Me”.
The billboard, which is located at the corner of Route 50 and Route 8 in Michigan, says, “This is Highway 50, it’s the highway you drive on, and no trespassing is allowed.”
It was placed in late April.
The sign was a part of a marketing campaign that began in June when Walmart, Target, and Best Buy joined forces to promote the idea of using the highway to get people to their stores.
“This is the highway that you drive to get to Walmart,” the billboard reads.
“We have billboards along Highway 49 that are advertising that and that’s why we’re doing this billboard on this highway.”
The billboard is part of Walmart’s efforts to help connect with young people and drive down traffic congestion.
“I think the message we’re trying to send is we’re here to stay and we want you to be able to come here with a smile and a sense of community,” said Walgreens CEO Kevin Plank.
The billboard shows a young man sitting in a car and a young woman driving alongside a Walmart truck.
The billboard says, “‘No trespasser’ means no trespasses and we believe in that.”
“The message of the billboard is to let everyone know we’re on this road.
It’s not an exclusive road, it just is.
If you want to travel from one side of this road to another, it will be the same.
We’re not looking for a road trip or a road war,” said Plank in an interview with ABC News.
The billboards has been widely praised by business owners and residents who said it’s important for the community to have a safe and accessible highway.
“We have a lot of people out here, we’ve got a lot going on in the community, and we need to know how to be safe,” said John Poynor, who works in the automotive business.
Poynor said the billboard has created a positive ripple effect for his business.
“It’s been awesome to see people out there that are excited and want to go there, and I think that helps drive business,” he said.